Silver Fern Farm's new beef range

A new retail range of premium aged beef cuts from New Zealand’s red meat experts will be available for consumers from next month.
Silver Fern Farms is behind the range of aged beef. It is the first red meat range in New Zealand with a science-backed Eating Quality System which guarantees consumers that the product meets the highest standards of taste, tenderness and juiciness, for an exceptional eating experience every time.
Silver Fern Farms General Manager Marketing Sharon Angus says the new range is selected using the Silver Fern Farms Eating Quality System and accredited Master Graders to guarantee consistently high quality beef, something she says consumers have been ‘clamouring’ for.
"Our new, aged beef range proudly carries our Master Grader’s promise of taste, tenderness and juiciness, so that finding tender beef will never be tough again. All consumers have to do is look for the Master Grader’s mark on the pack to know they will get quality consistently," says Sharon Angus.
To create the range consumer taste tests were carried out in New Zealand and the United States on over 97,000 samples of beef by 13,900 consumers to determine the factors affecting eating quality. The research was carried out by a team of 38 scientists from Texas Tech University in the US and Otago University. The grading system has been developed using a scientific process to determine taste preferences and then matching these with animal data to guarantee consumers premium quality red meat. This work has been made possible as part of Government’s Primary Growth Partnership and FarmIQ.
"At Silver Fern Farms, we are on a mission to build people’s appreciation of redmeat. From our research we know people are not content with variable quality, overcooked roasts or tough steaks - like many people grew up with.
"With beef we felt there was an opportunity to bring authenticity back to the red meatcabinet by offering premium cuts that are aged with care to really exemplify the skill and craft of butchery.
"We knew we had to deliver something special to meet premium beef buyers’ expectations - a new guarantee of quality and level of consistency not seen before. Beef is such a frequent, mainstream purchase, often producing some pretty average meal experiences that we needed to remind beef lovers of just how extraordinary a great cut of beef can be. Then we had to make sure we could deliver that same high standard time and time again."
Aged for 21 days, the best cuts of beef have been selected with beef lovers in mind.
The cuts are naturally lean - selected from the best-tasting, leanest parts of the animal and then precisely trimmed to ensure no waste.
"There is something for every beef aficionado - impress with the king of beef cuts - Tenderloin Eye Fillet; satisfy true beef fans with our hearty Porterhouse steaks, inspired by the classic American cut; make it quick and simple with our signature cut - Beef Medallions; or savour our hearty and modern Beef Prime-Cut Roast."

Media release - Silver Fern Farms
Fuseworks media
4 March 2013