Foodstuffs reaches for the stars

Foodstuffs has announced that Pams and Budget product packaging will include the Government’s Health Star Rating.

Dave McAteer, General Manager, Foodstuffs Own Brands Ltd says, "We support the principles behind the Health Star Rating System as it provides customers with an easily understandable way to identify the relevant nutritional information about the products they are purchasing. We will begin to incorporate the Health Star Ratings onto our Pams and Budget brand packaging from early 2015, as contracts are renewed and packaging updated."

According to the Ministry for Primary Industries (MPI), the purpose of the Health StarRating System is to provide convenient, relevant and readily understood nutrition information and/or guidance on food packs to assist consumers to make informed food purchases and healthier eating choices.

"As one of the biggest food retailers in New Zealand, Foodstuffs supermarkets (New World, PAK’nSAVE and Four Square) are committed to ensuring customers have access to healthy eating initiatives and by adopting the Health Star Rating on our own brand products we can play our part in helping Kiwis make good nutritional choices," says McAteer.

"Foodstuffs is looking forward to providing our customers with enough information to help them make healthy food choices should they wish to do so, and through our flag ship brands, Pams and Budget, we are thrilled to be proceeding with the Health StarRating System on our packaging," says McAteer.

8 September 2014